Facebook announced that it is rolling out hashtags on its social network.
Facebook confirmed on Tuesday that it launched an update to the site that allows users to follow conversations and topics via hashtags. The new clickable hashtags will allow you to search for specific hashtags in the search bar, compose clickable hashtags, and click on hashtags to see all the posts they are included in.
“Every day, hundreds of millions of people use Facebook to share their thoughts on big moments happening all around them. Whether it’s talking about a favorite television show, cheering on a hometown sports team or engaging with friends during a breaking news event—people on Facebook connect with their friends about what’s taking place all over the world.
"To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook.”
The move to integrate one of Twitter's most iconic markers, illustrates how competition is heating up between the rivals. Although the services started very differently—with Facebook largely used for close friends and Twitter for public broadcast—the companies are now increasingly targeting the same digital ad dollars. Taking greater ownership of real-time public conversations, could help Facebook capture ad dollars related to live events.
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